AI search research and statistics

AI search statistics and studies, with every number traced back to the original publisher: usage of ChatGPT, Gemini and Google AI Overviews, click and conversion data, and what correlates with AI visibility.

AI search statistics 2026Every number sourced to the original study: ChatGPT, Gemini, Google AI Overviews and AI Mode usage, how AI summaries change clicks, and why AI search visitors convert better.Read →
What drives AI visibilityAhrefs studied 75,000 brands: branded web mentions (0.664) and YouTube mentions (~0.737) correlate with AI visibility far more than backlinks (0.218). What that means for getting cited.Read →

GuidesStep-by-step guides for every major AI engine.GlossaryPlain definitions of GEO, AEO, AI Mode and more.CompareDone-for-you vs DIY tools, agency vs software.Free AI visibility checkSee where AI names a competitor instead of you.